Our Staff

1. Meet our founder and CEO Chideya Waddell, whose belief that every individual has the right to healthy personal care has lead to the successful creation of our outstanding products. “I believe that we all have the ability to have a healthy lifestyle whether physically, emotionally or mentally and with that I’ve studied in-depth to give individuals the most value for their dollar.” Our fierce leader is a groundbreaking 22yr old and we firmly believe that with her strong leadership, our company will become a pillar in natural care for all.